Women in IA - Indi Young
Many IAs and others that are responsible for information systems worldwide try
to develop application strategies - with more or less success. In this
interview, we talk about a great IA and UX method of doing this very
efficiently. It was developed by Indi Young, who is also
one of the founders of Adaptive Path, a renowned IA and User
Experience group in San Francisco. After attending her seminar during the PreCon
of the IA Summit 2007, where visitors learned how to create a Mental Model
(during the teamwork that needs to take place between IAs and their clients), I had the chance to
interview her.
One of the things I really like about her is her great
ability to describe complex things in an understandable way, using metaphors
such as "the hallway test" to help communicate methods like the Mental Model to the business
world.
Indi is currently writing a book on creating Mental
Models and she has a blog at Rosenfeld Media. Does this grab your
attention? Then let's listen to the interview.
Quick Jump in Audio (40min/13,3 MB):
women_in_ia_indi_young.mp3
01:10 Minute - The beginning of Adaptive Path and Indi's amazing IA background
13:25 Minute - Indi explains the idea and development of Mental Models
35:22 Minute - A quick look with Indi into the future of IA

















