Interview with Geoff Froh

Interview with the Information Architect Geoff Froh

Please enjoy the upcoming interview with Geoff Froh. Geoff is an IA and Tech Director of a large Archive Digital Video and a master student in the University of Washington in the Information school.
I met Geoff at the IA Summit In a very interesting preconference seminar with the title “  Writing Business Requirements for Information Architects”. Let’s hear Geoff …

Podcast of this Interview - 18:36 minutes

ia_voice_interview_geoff_froh.mp3

Questions in this Interview (select time on your audio player)
00:52 minute - Main reasons for being at the IA Summit?
01:20 minute - Since when working as an Information Architect?
02:26 minute - Something specific that attracts you to this field?
02:45 minute - How to sell IA to a potential client?
03:40 minute - Do IAs have to learn more business language?
04:30 minute - In which context do you see IA?
05:40 minute - Strong leverage of IA(analysis, strategic, conceptional)?
06:30 minute - IA in US and Europe?
08:57 minute - IA - where's the benefit for the healthcare sector?
10:32 minute - IA in Healthcare Knowledge Management Applications?
12:48 minute - Should corporations increase IA processes and methodologies?
14:12 minute - What methods shouldn't be missing in an IA project?
15:50 minute - In your opinion, where is IA heading?
17:05 minute - Any new challenges?